India’s first customised Ayurvedic personal care brand Vedix announced the launch of a new skincare line on the brand’s dedicated e-commerce store and features a range of customisable options. The company has launched a skincare regimen formulated by doctors with time-tested natural ingredients. The IncNut Digital-owned business describes itself as India’s first customised Ayurvedic personal care brand.
The company has started its hair care regime two years back and has seen that the demand for customised beauty solutions is gaining acceptance among consumers.
“Since its launch, Vedix has grown significantly and is a testimony that customers don’t want to use generic products anymore. Combining 30,000+ hours of intensive research, collaboration with experts and historical evidence on Ayurveda, herbal extracts and essential oils, we have created a detailed evaluation process to offer our customers a hyper-personal remedy, backed by modern technology and the goodness of organic ingredients,” says Jatin Gujrati, Business Head, Vedix.
Vedix aims to capture at least one per cent to two per cent of the growing online Ayurvedic personal care market and grow to become a Rs 500 crore brand by 2024. As a digital-only brand, Vedix aims to expand its customer base across India and reach new demographics with its new skincare line.
UNI