Taavi, Myntra’s multi-cultural lifestyle brand that blends traditional Indian textile crafts with modern fashion sensibilities, has made its foray into the personal care products category. Myntra and Flipkart have co-developed an array of hair cleansers, hair conditioners and face washes, under the brand Taavi, which has established itself in making traditional crafts more relevant to the modern consumer, with a focus on their revival.
Taavi, Myntra’s multi-cultural lifestyle brand
that blends traditional Indian textile crafts with modern fashion
sensibilities, has made its foray into the personal care products category.
Myntra and Flipkart have co-developed an array of hair cleansers, hair
conditioners and face washes, under the brand Taavi, which has established
itself in making traditional crafts more relevant to the modern consumer, with
a focus on their revival.
Extending this effort further, the newly launched personal care range is truly
natural, with a contemporary twist on some of India’s traditional formulations.
These products have been developed in collaboration with the Khadi Industry and
small-scale enterprises that work with thousands of rural women and local
communities in India, making them true to Indian roots.
Over the course of the last few years, there has been a considerable shift in
consumer preferences towards natural or organic skincare routines. According to
a recent ASSOCHAM report, the personal care market in India is set to touch $20
billion by 2035, driven by increasing disposable incomes and growing
aspirations. Consumers are looking for sustainable ‘Made-in-India’ brands that
can offer them a natural, chemical-free product experience. Catering to this
growing demand, the Taavi personal care range are natural products, developed by
using plant-based extracts and offers a contemporary twist to the goodness of
traditional ingredients such as bhringraj, papaya, aloe-vera, reetha, shikakai,
amla, coconut oil and ubtan among others that have been used for centuries in
India.
Taavi is a skin and hair care brand that has
products made from safe and worry-free natural Indian ingredients. It has also
co-developed a range of products, named Natreal, with communities living in
rural areas in India and local women. Thus, this brand is helping to promote
entrepreneurship and employment in rural areas of our country. Taavi products
contain only natural ingredients, have no harmful chemicals, and they are
dermatologically approved. In other words, this brand is offering you something
for your skin and hair as well as for your conscience. If you want to know more
about Taavi skincare and Taavi haircare products, then here are the things that
you can find and buy online:
Taavi Skincare Products
When it comes to skincare products, Taavi currently has face washes of three different types. It has the Taavi Natreal Brightening Ubtan, the Taavi Natreal Cleansing Apple Cider Vinegar, and the Taavi Natreal Rejuvenation Papaya. Each of these three products has specific benefits as per your preference and needs. For example, the Brightening Ubtan offers oil-free, glowing skin by removing impurities. Also, it de-tans your skin while gently exfoliating. If you have acne and skin problems, then the Cleansing Apple Cider Vinegar has antibacterial and antifungal properties to prevent various skin problems. It also hydrates and deep cleans your skin to restore the natural pH balance for healthy flawless skin. Finally, the Rejuvenation Papaya helps remove suntan and restores the natural brightness of your skin to offer you a fresh and rejuvenated look.
Taavi Haircare Products
If you are looking for Taavi haircare products, then it has shampoos and conditioners containing different nutrients for different benefits for your hair. When it comes to shampoos, it has Taavi Natreal Onion Hair Cleanser, Taavi Natreal Coconut Milk Hair Cleaner, Taavi Natreal Argan Oil Hair Cleanser, and Taavi Natreal Apple Cider Vinegar Hair Cleanser. Each of them offers different and wonderful benefits to your hair. The Onion Hair Cleanser offers extreme nourishment for strong hair, Coconut Milk Hair Cleaner offers intense hydration for healthy clean hair, Argan Oil Hair Cleanser offers ultra moisturisation to repair and restore your hair, and the Apple Cider Vinegar Hair Cleanser offers superior cleansing to help you get rid of a greasy scalp.
The ‘Taavi range of personal care products come with a truly Natural, Real, and Safe proposition, i.e. ‘Natreal™’ and ensure that consumers have high-quality and reliable products, backed by the authenticity of homegrown e-commerce companies, Flipkart and Myntra.
Nishant Prasad, Senior Director, Myntra Fashion Brands said “As a brand, Taavi has come a long way in a relatively short span and has created a mark for itself among shoppers who appreciate and revere the rich cultural heritage of our country. Today, it is, more than just a brand and signifies Myntra’s commitment towards the upliftment of the traditional art and crafts that have epitomized our nation for centuries. Taavi’s foray into natural personal care products is an important step in further strengthening Myntra’s position in the Beauty and Personal Care space, offering millions of customers truly natural, ‘Made in India’ beauty products. The move will not only offer consumers the best products, but also give a fillip to the ecosystem that provides the necessary ingredients for creating such world-class products.”