The options for the online buyer of beauty care products have increased manifold with the entry of the Ling Fung Group in the Indian market through BFMe.in and DTDC Retail. Explore the various facets of this development in this report
The Lung Fung Group, a leading global distributor and retailer of beauty, healthcare and pharma products, has launched its international range of cosmetic products in India. The launch took place with the signing of a Memorandum of Understanding (MoU) between the group and BFMe.in For India, which is a part of BFMe International, Hong Kong, an established cross-border eCommerce platform.
The MoU was signed in an exclusive video linking function held at one of the primary retail outlets of DTDC Retail Ltd (DRL), a part of DTDC Express Ltd, on the occasion of the launch of the Lung Fung Mall in Hong Kong on October 9. DTDC Retail is BFMe.in’s strategic distribution partner in the country. With this MoU, Lung Fung will expand its cross-border distribution into India, by capitalizing on the expertise of BFMe.in, which is already a recognized cross-border eCommerce player in the country.
Exclusive agreement to sell 10,000 global products
BFMe.in has plans to sell about 10,000 international cosmetic products under its exclusive licensing agreement with Lung Fung. As part of the launch activities, the BFMe.in website is offering a special 20 per cent launch discount to consumers, who could avail of this discount by using the coupon code LF20.
The exclusive tie-up will allow Indian cosmetic consumers to buy online, offerings of a number of the world’s leading brands in the sector, at an attractive price, thanks to Lung Fung’s exclusive distribution rights with these brands. The product categories covered include lotions and creams, masks, bath and body care, oral care products, oils and serums, hair care, make-up sets, shaving creams and lotions, among others
Consumers will also get benefits with the involvement of DRL, that will leverage the logistics strength of its parent company, DTDC Express, which claims to have a network of more than 10,000 delivery locations, and being in the sector close to three decades. BFMe.in’s tie-up with DRL allows it to offer warehousing services across India for the international brands. Also, it will offer faster shipping free of charge to consumers, as well as streamlined imports for global cosmetic product brands.
This association with BFMe.in and DRL is expected to give Lung Fung an effective launch pad in the already competitive and cluttered Indian body care and beauty product market.
Capitalizing on online and offline reach
BFMe and DRL intend to combine their respective strengths to ensure a world of convenience to consumers by offering a wide range of services to their buying process, making it simpler and quicker. The joint services will focus on a seven-day delivery service with DTDC Tracking, and a vast collection of products from global brands, shipped from the logistics companies 11000+ service locations.
Though Lung Fung was founded in 1992 as a pharmaceutical group, its main businesses today comprise distributorship and retailing of health, beauty, skincare and body care products. It also owns 19 retail outlets in Hong Kong. The group began as a small local pharmacy and steadily grew into an enterprise consisting of two trading ventures, namely Top Harvest Pharmaceuticals Company Ltd and Huge Harvest Trading Company; seven medicine stores and 11 retail pharmacies. The group has more than 300 employees, which include qualified pharmacists and other professionals, capable of offering world-class professional expertise and services.
Whereas, BFMe International was founded 2015 by Bryan Kam, and today has grown to become a leading eCommerce marketplace, with three regional websites, namely BFMe.in for India, BFMe.com for China and BFMe.hk for Hong Kong. DTDC Express, headquartered in Bengaluru, Karnataka, and founded by Subhasish Chakraborty in 1993, has one of the biggest courier delivery networks in India and handles about 144 million shipments annually. In a recent media interview, DTDC’s Executive Director Abhishek Chakraborty informed that his company planned a capital expenditure of approximately Rs 102.5 crore in the ongoing financial year, mainly on technology and enhancements of facilities.
Suresh Bansal serves as the director of both BFMe India and DTDC, while Aditya Gupta heads BFMe India’s operations.