The cosmetic products of the glamorous singer, actress and celebrity Jennifer Lopez have become available in India through Inglot stores
The popular singer, actress, model, philanthropist and celebrity, Jennifer Lopez’s beauty and cosmetic products distributed by Inglot brand, are now available in India. Terming her products as capsule collection—the products that do not go out of fashion—the globally acclaimed artist is said to have extensively collaborated with Inglot to develop the range, providing tips on package design and appearing in the advertising campaign.
The range covers nearly 70 products across categories such as cosmetic palettes, eyelashes, eyeliners, eye-shadows, highlighters, lipsticks, mascaras, nail enamels, and powders, among others. The artist has also introduced bronzers that, it is said, closely recreate her famous JLo glow.
“The capsule collection we created with Inglot is filled with all my go-to products in my favourite colours,” JLo mentions. “What I think is unique and exciting is our Freedom System Palette-which allows you to create your own personalized palette with the specific colours and products that you need. Now you no longer have to buy that 5-piece eyeshadow kit to get the one colour you really want,” she says in a statement.
Inglot has secured an India market entry through a tie-up with Major Brands India, its marketing and distribution partners for India. Major Brands (India) president Tushar Ved commented on his company’s India market entry for JLo’s products: “Jennifer Lopez is an icon for women all over the world. With her sense of style and expertise on beauty, she remains the apt choice for Inglot to connect with its consumers. We are positive, our Indian customers will take great affinity towards the new collection considering her connect with Indian audiences as well.”
Roy N Subramoney, Managing Director, Inglot Cosmetics, APAC & Middle East said: “It is our privilege and pleasure to collaborate with a style icon like Jennifer Lopez to launch this special collection. With the perfect formulation and products across categories, this special JLO capsule collection offers our Indian consumers the opportunity to achieve Jennifer’s authentic JLO glow.”
Readers would recall that the Polish cosmetics brand Inglot is planning to set up nearly 100 stores by 2020. The company already has its stores in the metropolitan and tier-2 cities in India including Bengaluru, Delhi Chandigarh, Ludhiana, Mumbai.