SCHUTZEN Chemical Group has recently announced the appointment of Azelis, as its preferred distributor for its personal care and paint coating markets in India.
SCHUTZEN Chemical Group is a leading diversified specialty chemical manufacturer and it has chosen Azelis, as it being the leading global distributor of specialty additives and chemicals for the hygiene and personal care market.
Azelis will be focusing on the distribution of innovative actives from SCHUTZEN, has developed an innovative hair and skin conditioning product which is derived from Tamarindus indica seed polysaccharide, a more sustainable option compared to ubiquitous chemistries like Polyquaternium -10 & Cationic Guar Gum and therefore is claimed to be safe and free from hazardous chemicals.
During the Covid-19 crisis, SCHUTZEN Chemical Group was quick to develop & deploy a very safe anti-viral, anti-microbial and anti-mite active for home and personal care markets and paint coating market. The Biocide is an active which is free of hazardous chemistries and aligns with SCHUTZEN’s sustainability objectives.
Raj Mahendra Tanna, Founder & Director, SCHUTZEN Chemical Group said, “We are proud that we could quickly adapt to the COVID-19 crisis & rapidly respond with the launch of one of the safest Virucidal, Microbicidal & Fungicidal actives. The active will further serve as a major contributor in the hygiene market post COVID-19.” He further added, “We are equally excited to launch our unique hair and skin conditioning active based on Tamarindus Indica Seed polysaccharide through our patented process. This presents to be a game changer in terms of sustainability & performance in the personal care market.”
Commenting over the appointment of Azelis Mr. Raj Mahendra Tanna said, “Azelis market presence, formulation development capabilities and customer centric approach proved crucial in our decision to choose them as a partner. We sensed Azelis to be a very supportive & humble organization. They exhibit a genuine focus on solving challenging customer problems. We are confident that Azelis India will make an excellent partner and significantly add to our growth & brand equity.”
Mrs. Aparna Khurana, Managing Director Azelis India, on this initiative by the two organisations commented, “SCHUTZEN offers highly innovative products in line with the market demand for our key markets of personal care and case. Their new launch, the anti-viral, anti-microbial, anti-fungal active, a clean and safe hygiene solution, is a great demonstration of their adaptability to the market demand, making their portfolio continually attractive. We are delighted about this partnership as it offers new product development opportunities for our customers. Azelis will do its utmost to boost SCHUTZEN’s penetration across India and grow the number of customers in case and personal care.”.
The main reason for SCHUTZEN choosing Azelis is that it is India’s one of the leading global key distributors, thanks to its strong market presence, formulation development capabilities and support towards all spectrum of customers. This distribution agreement enables the chemical group to optimize its distribution network.