VLCC brings premier facial treatment from Ericson Laboratoire, to India

By
Cosmedic India Network
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It’s a well-known fact that India is a burgeoning beauty product market and in this context, we are seeing a steady influx of globally established brands in the sector, into the country. And this is mostly happening through local players tying up with international brands, to offer their customers the most advanced beauty products and services that are available in the world. Given this context, VLCC has introduced five facials suitable for all skin types, at its wellness centres. A report

Image Source: https://www.vlccwellness.com

Leading beauty and wellness chain, VLCC, has introduced in India, premium range of facial treatments from Ericson Laboratoire, a globally reputed French skincare brand. As per a recent agreement between the two parties, VLCC will offer five of the 14 premium facial treatments from the French major, at its wellness centres across India.

The five facial treatments from Ericson Laboratoire are said to be suitable for all skin types and claims to successfully help overcome the visible signs of ageing and various skin problems. The names of these treatments are Fresh Caviar, Slim-Face-lift, Enzymacid, GenX Skin and Perfection.

The latest scientific dermal solutions

Commenting on VLLC’s partnership with Ericson Laboratoire, its Senior Vice President – Operations, Monica Bahl, says that VLCC constantly strives to bring in the best and the latest scientific dermal solutions to its customers, by collaborating with the best skincare brands from across the world.

“We are elated to partner with Ericson Laboratoire. Their skin care treatment line has some of the most scientific, innovative and high performing products, and which helps in bringing the skin back to its optimal condition. This range when combined with the expertise of our in-house beauticians, will provide customers with solutions to all their skin concerns, resulting in a healthy and radiant skin,” states Bahl in a press release issued to announce the partnership launch.

The press release also features Ericson Laboratoire trainer Fabienne Prudent expressing her delight at the new partnership with VLCC and stating that it is exciting to have the launch during the festive season in India. Emphasizing that Ericson Laboratoire’s skincare range is suited to all Indian skin types, she says that the active ingredients used in the treatments are all very high tech.

“Our skin care treatment line deals with all types of problems, such as fine lines, wrinkles, pigmentation spots, premature ageing, uneven skin tone, skin resurfacing, collagen elastin remodelling, and hydration, among others.  The results are highly satisfactory, and the achievements become quite visible in just a single session. But for optimal results, continual packages addressing the anomaly are needed,” Prudent adds in the press release.

Healing approach sans medical procedures

The release highlights that Ericson Laboratoire’s treatments are the result of scientific capabilities based on the knowledge and thorough understanding of various physiological problems that improve the beauty of one’s face by treating the skin.

The healing approach adopted by the brand with its line of facial treatments are aimed at consumers who seek a candid skin care treatment that ensures evident and long-lasting outcomes, without resorting to any medical procedure. The five categories of facial treatments introduced as part of the partnership, are suitable for all skin types and can treat a number of skin-related issues, such as wrinkles & jowls formation, pigmentation, dull and dehydrated skin, collagen elastin deficiency, fine lines, blemishes and skin resurfacing, and age marks, the press release claims.

The five treatments – A snapshot

Among the five treatments launched, Fresh Caviar is an intense regeneration treatment dedicated to mature skins as well as to devitalised skin, and uses all the virtues of caviar to fight against premature ageing; Slim Face Lift is designed for men and women who want to fight signs of facial ageing naturally and effectively, without using a heavy invasive surgical procedure;  Enzymacid is a high-performance exfoliation method which combines five high-tech cosmetic innovations, inspired by the latest medical beauty treatments; GENXSKIN treatment uses the energy potential it has as a powerful and advanced agent, that allows the reactivation of the14 genes involved in the structure of the extracellular matrix, for a visible anti-ageing effect in just a few sessions; and the Perfection is a lightening treatment program that enhances the complexion radiance.

Ericson Laboratoire is a global skin care concept available in about 60 countries. Its products are manufactured by eight French laboratories, which release skin care products with exclusive formulas developed in specialised research units. The products’ futuristic, active ingredients include lipid-blocking protein, frozen cellular extracts, third-generation liposomes, highly polymerized DNA, thymuline, energy booster GP4G, phytohormones, biotech enzymes, and others.

VLCC, reputed for its weight loss and beauty solutions, specialises in wellness services, personal care products, and more. Founded by Vandana Luthra in 1989, today VLCC has four main business wings, namely, Wellness, Personal Care Products, Vanity Cube and Institute. It has an employee strength of more than 4,000 professionals, which include cosmetologists, nutritionists, physiotherapists and medical doctors. Its website claims that it is the leading wellness brand across South Asia, South East Asia and the Middle East, with a presence in over 300 locations across 121 cities and 16 countries with direct company managed operations in India, Sri Lanka, Bangladesh, Nepal, Malaysia, Singapore, UAE, Oman, Bahrain, Qatar and Kuwait.

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