Co-creates products that matches her personality, style and attitude
Kareena Kapoor Khan has launched her signature line of makeup products with Lakmé and its is called Kareena Kapoor Khan by Lakmé Absolute.
Lakmé brand ambassador Kareena Kapoor Khan is India’s leading diva and style icon and Lakmé the country’s leading beauty and cosmetics brand. Their relationship goes back a long way. Now, to celebrate this relationship, Kareena has launched her signature line of makeup products with Lakmé, named Kareena Kapoor Khan by Lakmé Absolute. The new product like was launched at the recently held finale of Lakme Fashion Week 2018, wherein Kareena walked the ramp for designer Monisha Jaising’s newest collection, Shades of A Diva.
With this this line of makeup products co-created with Lakmé, Kareena has joined the prestigious list of international celebrities, such as Kylie Jenner, Jessica Alba and Rihanna, who have their own signature beauty products brand. It’s rare that an Indian celebrity has her own beauty product brand, though there are plenty of whom who have their own fashion signature lines – such as Sonam Kapoor, Deepika Padukone and Alia Bhat, to name a few.
Globally celebrity signature lines in the beauty industry has been since a trend since long. After all, who can understand beauty, style and glamour better than those who have been living these round the clock throughout their lives? The Kareena Kapoor Khan by Lakmé Absolute collection is presently available on Nykaa.com and also shipped internationally.
Matching fans’ expectations
The globally popular signature brands of celebrities in the beauty sector include Flower Beauty by Drew Barrymore, KKW Beauty by Kim Kardashian West, Fenty Beauty by Rihanna and Kylie Cosmetics by Kylie Jenner. These celebrities have worked hard to ensure their product linesare true to their individual self, to match the expectations of their fans, and Kareena too has similarly put in efforts specially on the colours and textures of each product of her signature line, she informs.
Some of the prominent signature brands of Indian celebrities in the field of fashion are Sonam Kapoor’s Rheson (Rheson is the abbreviated version of the names of Sonam and her fashion designer sister Rhea Kapoor), Hrithik Roshan’s HRX, and John Abraham’s JA
The Kareena Kapoor Khan by Lakmé Absolute line includes a range of products, such as brow definers, lash definers, mascaras, face contours, cheek contours, pout definers, eye definers, and lip liners – each designed and developed by keeping in mind Kareena’s personality, style and attitude. Of these, pout definers, cheek contours, and face contours are being launched by Lakmé for the first time ever – products that emphasize Kareena’s distinct features and personality.With this launch, Kareena believes her fans can relate to a makeup line that is close to her personality and heart.
The colours of each product in the line are bold, stylish and lively – features that matches absolutely with Kareena’s nature. She and Lakmé have worked together on every shade, and have tried to capture every mood onto the products. Being a special face for Lakmé since many years, the personalized product line is tremendously special to her and consumers who are her fans, Kareena points out.
Range for every occasion
Kareena Kapoor Khan Lakmé Absolute Face Contour offers six attractive shades to pick – from day to night with ease, with a foundation stick that is user-friendly and easy to carry. The Pout Definer, with eight catchy shades, have a creamy nonglossy texture that’s flexible on your lips.
The Lip Definer comes in six pleasurable colours, are waterproof – ensuring that your lips are always smile-ready. Eye Definer productsare deeply colourful and are available in six tempting shades. Products under Brow Definer blends stunningly with your personality, with the brush applicator ensuring that you have impeccably fashioned brows. The Mascara is so user-friendly that it that you get what you want in just a single stroke, and moreover it comes with a fibre brush to ensure that your lashes are cluster-free.
The diva firmly believes that makeup is an essential part of our lives – and all of us indulge in it, even if it’s only by using a kaajal or a lipstick. It is also one of the most personal things we do. Because that we wear and how we wear it, expresses a lot about our personality, sensibilities and moods. More than a beauty enhancement activity, it is an everyday thing, comments Kareena in a media interview.
Lakmé has been offering a range of high performance cosmetics and skincare products and beauty salons. It combines international cosmetic technologies. With a focus on the Indian woman’s needs it indents to offer consumers a complete beauty experience through its products that are idyllic for a variety of Indian skin tones. Having been in the beauty product industry for over five decades, its link with beauty and fashion is manifested through the Lakmé Fashion Week, which is said to be the biggest fashion event of its kind in India.