BASF develop Tests to verify Anti-pollution product Efficacy
BASF has developed a systematic approach to test typical
cosmetic formulation components for their anti-pollution efficacy.
Dr. Annette...
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INDUSTRY
Majority of Indian body care product consumers prefer organic
With the growing awareness and acceptance of natural, organic and vegan products as a healthier and safer option, there is a burgeoning demand globally...
Archies forays into beauty segment, launches dedicated e-com portal
Archies Personal Care
Gift and greeting cards major Archies on Friday announced its foray into the beauty and...
Hair care to be $112.5 bn mkt by 2025 globally; India growing by 7.86...
The rapidly changing fashions and styles and a growing awareness of ill-effects of chemicals on human health are reshaping the hair care product industry....
Olay India launches #Faceanything campaign
Olay India's latest promotional campaign features five fierce and confident women, Masaba Gupta, Kubbra Sait, Lilly Singh, Priyanka Kochhar and Payal Soni and what...
Plum Goodness enters haircare segment
External funding, global market foray – next on its agenda
India’s vegan beauty brand Plum Goodness has entered the hair care market, with products
priced in...
Virat Kohli adds fragrances to One8 portfolio
Within weeks of the launch of formal footwear and accessories under One8 Select this November, the Indian cricket star has introduced fragrances under his...
We are expecting a 100 pc growth in the current calendar year
The rising consumer interest in herbal and natural seems to be the theme of cosmetics sector in India and abroad today. Consumers from all...
Vanesa signs up with Kareena Kapoor Khan as its brand ambassador
Celebrity endorsements to popularize your brand has been in vogue since ages. And can there be a better brand ambassador than a highly successful...