‘Star Struck by Sunny Leone’, the cosmetics brand by the Bollywood celebrity actress, Karenjit Kaur Vohra (popularly known as Sunny Leone) has been officially permitted to use PETA India’s cruelty-free logo. People for the Ethical Treatment of Animals (PETA) India apparently conferred this right to Star Struck by Sunny Leone, due for the brand’s claimed stand of being against testing of products on animals.
With this, the brand will be included in PETA India’s list, ‘Companies that don’t test on animals’. The list recognises companies that sell only cruelty-free cosmetics, personal care, and household cleaning products, according to a company’s press communiqué. As part of the deal, Star Struck will be allowed to use the special cruelty-free bunny logo on its packaging. A few other popular brands in India that have acquired a similar such right are Omved, Soulflower, Herbal Strategi Vicco Laboratories and The Body Shop.
“Increasingly, consumers today want to be confident their purchases do not support harm to animals. PETA India’s cruelty-free logo will help Star Struck proudly show that we are firmly against caging, poisoning (and) killing animals in any tests,” says Sunny Leone in a statement issued to the press.
Following this accomplishment, Sunny Leone’s company plans to kick-start a promotional campaign and a contest online while collaborating with an eminent animal rights organisation. A claimed animal protection advocate, Sunny Leone was selected as PETA India’s 2016 Person of the Year and has appeared in numerous campaigns for the group, including a pro-vegan fashion ad, a pro-vegetarian ad, an ad promoting the sterilisation of animal companions, and a pro-adoption campaign, in which she encouraged fans to “be an angel” by adopting a homeless dog.
PETA India, whose motto reads, in part, that “animals are not ours to experiment on”, notes that more than 3,000 companies around the world have banned all animal tests in favour of effective, modern, non-animal methods.